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Back again in 2021, a little Emirati chocolate brand named FIX created a unique dessert: a milk chocolate bar filled with creamy pistachio, encouraged by the favored Middle Eastern sweet dish, knafeh.
. Even though they haven’t expanded globally nevertheless, their social media marketing system has long been important for their good results.
These constrained-version bars have boosted Repair Dessert Chocolatier’s standing while in the UAE. These are known for their one of a kind and culturally-inspired desserts. As demand for these desserts grows, the model is able to delight Anyone all through Ramadan.
Fix Dessert Chocolatier is worked up to introduce special chocolate creations for Ramadan. They have teamed up with pastry chef Nouel Catis. Collectively, they’ve designed premium chocolate bars that blend common Emirati flavors with their special cocoa revival and bonbon rejuvenation.
Regardless of its early achievement, it wasn’t till December 2023, when Dubai-based influencer Maria Vehera posted an ASMR movie of herself savoring the deal with, that the products went viral, amassing over 120 million sights.
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“The ‘Can’t Get here Knafeh of It’ chocolate bar is a real masterpiece of flavors and textures. It’s a pleasant fusion of cultures that leaves you craving more with just about every Chunk.”
Continually innovate and introduce limited-edition seasonal flavors to help keep customers engaged and enthusiastic
A TikTok online video demonstrating a person breaking the chocolate bar into two halves, revealing the creamy pistachio filling, went viral and it garnered all over 120 million views. Out of the blue, Absolutely everyone desired a style from the viral Dubai chocolate.
Repair Dessert Chocolatier is different because its products and solutions are only in Dubai. This makes them Specific and challenging to get. You could only obtain them at two pm or 5 pm local time through Deliveroo.
World-wide sensation: Viral ‘Dubai chocolate fever’ underscores impression of social networking, exclusivity and regional flavours –
If I could talk to my more youthful self, I’d absolutely say, “Don’t hold back again—embrace your creativeness!” There were times I hesitated to go after my culinary dreams simply because I had been focused on my company profession.
“Each chocolate bar in our signature collection is a piece of art, crafted with the finest ingredients and designed to move our shoppers over a journey of flavors.”